Meaning, even if you devise a new, successful marketing campaign to boost traffic or get rid of any bad links, the impact on your DA score will still be less. So, for example, if you scored 70, you would have to make a lot more effort to improve on your score than if you scored 30. One issue with the Moz scoring system is that when you score a high rating, it is harder to improve on than if you score low. Sites with no inbound links at all tend to have an authority score of around one. It won’t be enough just to talk about your products, you will need to have inbound links to blog posts, product pages, and more to help you score higher.
Say, for example, you run a broadband firm. The latter is especially important in calculating the score, as a site with a high amount of inbound links from authoritative and relevant domains will score higher. These include things like root domains or inbound links. There are 40 factors that Moz looks for to calculate the DA score. It will also help you see the areas that may need a little more improvement.ĭA is a popular replacement for Google’s PageRank. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. It was created by software development company Moz, and gives an overview of likely search engine performance. Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. In this case you can check out your domain authority (DA) to see how your website is really perceived. And even when you think you are doing all the right things, it still isn’t as high up in search results as you had hoped. Sometimes, though, you don’t really know how well your site is actually doing. To have a successful brand, you need to get your eCommerce site as high up the search engine ranks as possible.
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